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Data-Driven Decision Making: A Practical Guide for Nigerian Executives
AE
Abraham Esandayinze Tanta
CEO & Founder
February 12, 20268 min read
Most Nigerian businesses are drowning in data but starving for insights.
The Data Maturity Spectrum
- Reactive: Gut feeling decisions
- Descriptive: Reports showing what happened
- Predictive: Forecasting trends from historical data
- Prescriptive: AI-powered recommendations
Getting Started
Step 1: Identify Your Key Questions
Start with decisions, not data.
Step 2: Clean Your Data
Centralize from spreadsheets, WhatsApp groups, and employees' heads.
Step 3: Build Dashboards, Not Reports
Interactive dashboards change behavior.
Topics
DataLeadershipDigital Transformation
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