Retail and E-commerce
Augmented Reality-Enhanced E-commerce and Robust CMS for Weather for 2
Industry
Retail and E-commerce
Technologies
Node JS, Typescript, MongoDB, ARCore, blender
Length of Engagement
2 years
Project Team
7 Developers
Customer
Weather for 2, an interior design decorator and bedding company offering bedding, mattresses, towels, curtains, blinds, home/office furniture, and décor services.
Challenge
Weather for 2 faced several challenges. Customers often found it difficult to envision how specific products would integrate into their own homes or offices. Additionally, their existing systems for managing products, employees, sales, payments, and orders lacked efficiency and created significant overhead. The company also sought to improve its ability to communicate directly with customers about product choices and design options.
Solution
To address these issues, we developed a two-part solution. First, we integrated augmented reality (AR) technology into their e-commerce experience. This "Create Your Own Design" feature allows customers to select and virtually place bedding items onto a bed frame, giving them a realistic visualization of the products before purchase. Secondly, we developed a robust backend content management system (CMS). This allows Weather for 2 to effortlessly manage their products, employees, and sales data, while also providing dedicated channels for direct customer communication.
Results
The introduction of AR technology has significantly enhanced the customer experience and increased overall satisfaction. The ability to visualize products in their own space has boosted customer confidence, resulting in higher conversion rates and increased sales. The CMS has streamlined operations, saving Weather for 2 time and resources across product management, order tracking, and team collaboration. Lastly, the integrated communication features have allowed the company to build stronger customer relationships through personalized interactions and support.
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